Paris Saint-Germain and Matchain: Joint Innovation Studio

The Joint Innovation Studio (JIS) is a global platform for innovation, designed to unite Web3 pioneers, blockchain innovators, AI specialists, and creative problem-solvers from across industries. Operating from PSG’s headquarters in Paris, JIS is an initiative launched by Paris Saint-Germain (PSG) in collaboration with Matchain, a pioneering blockchain platform specializing in AI and decentralized identity (DID) solutions.

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Join JIS

What is the Joint Innovation Studio?

The JIS is a global platform for collaboration, operating from PSG’s headquarters in Paris. It unites Web3 experts, AI innovators, and cross-industry visionaries to create and implement solutions that bridge traditional systems with cutting-edge technologies.

By collaborating with leading innovators, PSG aims to set new standards for how technology can transform sports — empowering fans, streamlining club operations, and building a smarter, more connected future.

Our goal:
‍To foster an open and inclusive ecosystem that brings together innovative companies and industry leaders to develop practical, impactful solutions. Our focus is on delivering PSG’s 500M+ global audience transformative fan experiences, while simultaneously optimizing internal club operations through scalable technologies. By implementing cost effective solutions, we aim to better support PSG’s partners.

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Reshaping the Future of sports

Potential Focus Areas of JIS

Tokenized Membership Programs

Innovative blockchain-based loyalty systems that reward fan engagement and deliver exclusive benefits:
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- Earn rewards for attending matches, purchasing merchandise, and interacting online.
- Redeem tokens for behind-the-scenes access, exclusive content, and special experiences such as meet-and-greets.

AI-Powered Personalized Content

AI-driven solutions to tailor content and deepen fan connections:

- Personalized match highlights and player updates based on fan preferences.
- Custom content for favorite players or matches.
- Interactive notifications that bring fans closer to their club experience.

NFT & Exclusive Digital Collectibles

Evolving digital collectibles powered by blockchain, based on real-time milestones and player performances:

- Exclusive digital memorabilia capturing iconic PSG moments.
-Unlockable experiences, including virtual meet-and-greets or gamified features like fantasy sports and prediction-based rewards.

Immersive VR/AR Experiences

Cutting-edge virtual and augmented reality platforms to engage PSG’s global fanbase:
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- Virtual stadium tours and live matchday views from unique perspectives.
- Augmented reality overlays featuring live stats, player insights, and match analysis.
- Virtual fan zones, connecting PSG supporters from around the world in a shared digital space.

AI-Driven Club Operations

AI and machine learning solutions to optimize PSG’s internal workflows and performance strategies:
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- Player performance analysis to improve training and injury prevention.
- Resource optimization for matches, schedules, and team management.
- Predictive analytics to drive tactical decision-making and maximize team efficiency.

Blockchain-Powered Ticketing

Secure, scalable ticketing systems that address common challenges:

- Eliminate fraud and prevent unauthorized resales.
- Enable seamless transfers and transparent ticket ownership.
- Provide PSG with actionable real-time attendance data and fan insights.

Decentralized Identity (DID)

DID solutions to give fans secure control over their personal data while improving operational processes:

- Ensure data privacy and transparent interactions for fans.
- Streamline core processes such as ticketing, memberships, and loyalty rewards.

Zero-Knowledge Proofs for Secure Collaboration

Advanced technologies to enable secure and privacy-focused data sharing:

- Share aggregated fan insights with sponsors or partners without exposing sensitive information.
- Ensure ticket ownership verification and secure fan interactions.

Why Join the Joint Innovation Studio?

Global Reach and Impact

Partner with PSG, one of the world’s most iconic football clubs, and showcase your solutions to a global fanbase of over 500 million supporters.

Real-World Innovation

JIS focuses on deployable, scalable solutions that address real challenges, from enhancing fan engagement to improving operational workflows.

Collaboration and Visibility

Work alongside PSG’s teams and partners, gaining unparalleled access to opportunities that connect sports, fans, and technology.

Who Should Apply?

The Joint Innovation Studio welcomes applications from:
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- Web3 projects exploring NFTs, tokenized systems, or decentralized solutions.
- AI Innovators delivering personalized fan experiences or performance analytics.
- Blockchain Startups building secure ticketing, loyalty programs, or data-sharing platforms.
- Tech Visionaries ready to develop tools that drive PSG’s digital transformation.

If you have a project that can transform fan engagement, optimize club operations, or enhance PSG’s digital ecosystem, we want to hear from you.

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How to Apply

To collaborate with PSG through the Joint Innovation Studio, complete this form with details about your project, team, and proposed solutions. Let’s build the future of sports innovation together.

Apply Here
Press Release

For inquiries or questions, contact us at jis@matchain.org

FAQs

What is the main goal of the Joint Innovation Studio (JIS)?

JIS aims to lead the development of Web3 solutions that enhance fan engagement through blockchain technology, decentralized identity, and personalized, secure fan interactions with PSG.

How will JIS benefit PSG fans?

Fans will gain control over their data and digital interactions, access exclusive content, and engage with the club in ways never before possible, including immersive virtual experiences and tokenized fan rewards.

What kinds of innovations will JIS focus on?

JIS will prioritize creating personalized digital experiences, tokenized fan interactions, loyalty reward programs, and secure, immersive virtual experiences using cutting-edge blockchain technology.

How does Matchain contribute to JIS?

Matchain provides the infrastructure, management, and expertise in blockchain and decentralized identity solutions, enabling secure, AI-driven fan interactions and privacy-focused innovations.

Will fans need prior knowledge of blockchain to participate?

No. The goal of JIS is to make Web3 solutions user-friendly and transparent, so PSG fans can seamlessly enjoy these innovations without needing to understand the technical details behind blockchain.

Is there a physical location for JIS?

Yes, a dedicated innovation team will have a physical workspace at PSG's headquarters in Paris, although much of the Web3 work will be conducted remotely, in line with the decentralized nature of blockchain development.

Can other Web3 projects collaborate, participate in JIS?

Yes, all innovative projects that want to enable PSG on their mission to engage with their fans globally are welcome to engage with JIS.

Soundbites

PSG and Matchain Partner to Launch First-of-its-Kind Web3 Innovation Studio for Sports

A groundbreaking collaboration to revolutionize fan engagement through blockchain and decentralized identity solutions.

Joint Innovation Studio: Bringing Football Fandom into the Future

PSG and Matchain are pioneering Web3 demos and proof-of-concepts that empower fans with secure, personalized, and immersive digital experiences.

Matchain’s Blockchain Technology Powers PSG’s Next Era of Fan Interaction

Through decentralized identity, and tokenized rewards, PSG fans will experience unprecedented control and engagement with their favorite club.

Web3 Innovation Studio: Redefining Fan Experiences in Sports

PSG and Matchain are setting new standards in the sports world, offering fans secure, gamified, and immersive digital interactions powered by Matchain.